Revolutionizing Contact Center Customer Service with AI and Automation (Part 1)

Did you know that today two-thirds of millennials expect to receive real-time customer service, while approximately three-quarters of all customers expect a seamless cross-channel service experience?

The modern business landscape is characterized by rapid technological advancements, evolving customer expectations, and an increasingly competitive environment.

Customers now have significantly higher expectations for online experiences, including customer support. Failing to meet these expectations can lead them to seek alternatives, making excellent service and support more crucial than ever for brands.

Today, 1 in 3 customers will leave a brand they love after just one bad experience, while 92% would completely abandon a company after two or three negative interactions.

Let’s look at some recent developments to understand the depth of the problem contact centers face today.

Trends and Challenges in Customer Care

As new trends in customer expectations and demands emerge, contact centers are grappling with a host of challenges that demand innovative solutions. From an increased focus on operational efficiency to the growing importance of self-service tools, the challenges are as diverse as they are daunting.

Multiple trends significantly influence the functioning of contact centers. To provide a comprehensive yet concise overview, this article will focus on seven major trends:

Trend #1: Personalized Responses and Solutions

Customers today expect more than just generic solutions. They seek tailored responses addressing their needs, challenges, and preferences. This means businesses must possess the capability to provide customized recommendations and assistance for each customer.

Challenge: Meeting the demand for personalized responses and solutions requires a comprehensive understanding of each customer’s unique needs, preferences, and pain points. Collecting, managing, and leveraging this data efficiently can be difficult, especially as the customer base grows. It also presents a problem in terms of knowledge dissemination. Customer care teams must not only facilitate training but also ensure that their workforce has access to a wealth of information when they need it. They need to be able to use the wealth of knowledge available to solve a customer’s problem. Imagine having all the necessary data but being unable to use it only because your employees don’t know how to make sense of all the data.

Trend #2: Proactive Problem Solving

Reactive customer service is no longer enough. Now, customers expect companies to identify and address issues before they even become aware of them.

Challenge: Being proactive in addressing customer issues demands predictive capabilities. Companies must utilize historical data, machine learning, and AI algorithms to anticipate potential problems. Implementing these technologies effectively, ensuring they work seamlessly with existing systems, and interpreting their outputs can be complex. If you place yourself in the customer’s shoes, how impressed would you be if you received a call warning you about a problem about to happen?

Trend #3: Increased Volume of Customer Interactions

With the advent of digital communication channels and the growing customer base, companies must manage a higher volume of interactions.

Challenge: The growing volume of customer interactions necessitates efficient handling mechanisms. For contact centers, this means managing a larger workforce or adopting AI-driven chatbots and self-service options. Ensuring consistent quality across all touchpoints while handling a high volume is a delicate balance that requires meticulous planning and resource allocation.

Trend #4: 24×7 Availability

The modern customer expects support to be available 24 hours a day, 7 days a week. Achieving this requires a strategy that encompasses shift management, automated responses, and a commitment to providing consistent quality service at all times.

Challenge: Providing round-the-clock customer service requires workforce management that can cover all shifts or implement automation for after-hours support. This demands careful scheduling, staff training, and technology investments. Maintaining service quality during non-standard working hours can be particularly demanding. Imagine a customer calling to solve an urgent problem at a late hour, only to find the call center employee unavailable or sounding unprofessional.

Trend #5: Need for differentiation

As customer expectations rise, companies are seeking ways to not only meet but exceed these expectations to stand out in a crowded market.

Challenge: Achieving differentiation through customer care requires contact centers to constantly innovate and look for ways to go the extra mile, from offering personalized support to proactively addressing customer needs. Moreover, they need to ensure that their efforts align with the overall brand message and image. If you can do that, you are guaranteed your client’s satisfaction.

Trend #6: Faster calls and resolutions
In today’s fast-paced world, customers expect rapid responses and quick solutions. The trend is clear: faster calls and issue resolutions are no longer a luxury but a necessity.

Challenge: Contact centers must equip their customer care teams with the tools and knowledge needed to respond swiftly to customer inquiries. They need streamlined processes and access to real-time and accurate information to provide customers with the speedy service they demand. Achieving this while maintaining the quality of service can be a tightrope walk.

Trend #7: Higher productivity

Many contact centers are under pressure to increase productivity across all facets of their operations, including customer care. This often means setting higher targets with fewer resources.

Challenge: Customer care teams today must achieve more with less. You must find ways to boost productivity without overburdening your staff or sacrificing the quality of customer interactions. This often involves adopting new technologies, such as automation and AI, to help shoulder the workload.

What happens if you don’t adapt to the trends?

In today’s fiercely competitive business landscape, failing to adapt to the new landscape can lead to dire consequences. Here’s a glimpse of what can happen if contact center businesses do not proactively overcome these challenges:

  1. Loss of Competitive Edge: Customer service is a significant differentiator for any brand today. Neglecting customer care can result in a loss of competitive edge. Businesses that fail to meet customer expectations risk losing market share to competitors who excel in delivering superior support.
  2. Customer Attrition: Unresolved problems in customer care often lead to customer attrition. When customers experience delays, inefficiencies, or dissatisfaction with support services, they are more likely to seek alternatives, eroding brand loyalty.
  3. Increased Costs: Inefficient customer care operations can inflate operational costs. Businesses may need to allocate additional resources to address customer complaints, rectify mistakes, and manage the fallout of unresolved issues.
  4. Damage to Reputation: In today’s interconnected world, news of poor customer service can spread rapidly through social media and online reviews. Negative publicity can tarnish a brand’s reputation and have long-lasting repercussions.
  5. Missed Revenue Opportunities: Failing to address customer care problems may result in missed revenue opportunities. Companies that do not provide timely solutions and excellent support risk losing out on potential upselling and cross-selling opportunities.
  6. Productivity Downturn: Inefficient processes and lack of technological support can lead to a downturn in employee productivity. Customer care teams may struggle to keep up with growing demands, leading to burnout and attrition among staff.

To thrive, contact centers must prioritize top-notch customer service and integrate advanced technologies. This ensures trust and satisfies the discerning modern consumer.

Automation and AI solutions are instrumental in streamlining operations, cutting costs, and maintaining competitiveness. Data-driven insights are crucial for optimizing services and meeting industry standards.

In this ever-evolving landscape, contact centers must harness these trends not only to provide exceptional customer experiences but also to secure their leadership position in the field.

How Bruviti Can Help Contact Center Owners

Bruviti’s AI-powered offering can help contact centers by boosting efficiency, streamlining problem-solving, and empowering agents with instant access to vital information. By leveraging data-driven insights, you can make informed decisions and deliver top-tier customer experiences. In today’s competitive landscape, Bruviti equips contact center owners with the tools to excel in customer care. In part 2 of this blog, we will dive deeper into how Bruviti’s offering can help you.


In the rapidly evolving landscape of customer care, contact centers face a formidable challenge: meeting and exceeding customer expectations while effectively managing operational costs. In this part, we’ve explored the significant trends, the challenges reshaping the customer care arena, and why contact centers must prioritize top-notch customer service and integrate advanced technologies such as AI. Stay tuned for Part 2, where we’ll delve deeper into how AI and automation are transforming contact centers, enhancing customer engagement, and paving the way for a bright future in customer service.