Bruviti Raises $5M Series A Investment from the Marcone Group

Funding from the world’s top distributor and value-add service provider of parts and equipment for home appliances, HVAC, plumbing, pool supplies, and commercial kitchens, validates Bruviti’s strategy for expanding the presence of AI-powered triage in the service and support sector

CAMPBELL, Calif. — November 15, 2022: Bruviti, the leader in AI-powered predictive service applications, has raised a strategic growth investment of $5 million from the Marcone Group, the largest authorized home-appliance parts distributor in the world. This Series A investment for Bruviti, which until now has been entirely self-funded, positions Bruviti as the de-facto leader in AI-powered triage technology for appliance service and support.

Bruviti transforms vast quantities of technical product information and service know-how into service insights and process automation. The Silicon Valley-based company has pioneered an approach that solves a wide array of service problems using big-data analytics and machine-learning techniques. Bruviti’s core product offering is an AI-powered intelligent triage center for fault prediction, part prediction, case-based reasoning, and expert guidance.

“Marcone is excited to partner with Bruviti to introduce their comprehensive triage solution as another value-added offering to further solidify our leadership position in the appliance service and support industry,” said Avichal Jain, president of Marcone Group.

“This investment from Marcone enables us to target opportunities with servicers and warranty providers that are looking to digitally transform their service and support operations,” said Andy Chinmulgund, Bruviti’s chief executive officer. “We also see excellent opportunities to expand the reach of our technology into adjacent sectors that depend heavily on expert technical support and onsite service, such as medical devices, agriculture, and construction.”

About Marcone

Marcone is an authorized distributor for major brands such as Whirlpool, Electrolux, General Electric, Maytag, Bosch, Samsung, L-G and many more. Through its vast distribution network, Marcone supplies the largest inventory of original replacement parts in the country for household appliances such as refrigerators, ranges, dishwashers, microwaves, washers, and dryers. Marcone exports globally and also operates a comprehensive training institute offering quality business and technical training. Headquartered in St. Louis, Marcone operates more than 120 facilities, has more than 2,000 employees, and serves approximately 43,000 technician customers. For more information, visit

About Bruviti

Bruviti uses artificial intelligence to implement machine-learning algorithms that empower support and service teams with tools to deliver better customer engagement. When contact centers and service organizations add Bruviti to their existing support infrastructure, they can take advantage of AI-enhanced self-service and remote-repair capabilities. For more information, visit

Media contacts

Claudio Waller (for Marcone)

Tim Cox (ZingPR for Bruviti)