Lightening the Load: How Generative AI Can Help Field Technicians

In the swiftly changing world of field service operations, both organizations and technicians find themselves standing at the crossroads of time-tested practices and innovation.

With the rise of the digital era, customers have come to expect more than just a service; they expect an experience. As per recent research by Salesforce, nearly 90% of buyers say the experience a company provides matters as much as products or services.

This shift in customer expectations directly impacts the field service industry, ushering in a new era where on-demand services, real-time updates, and personalized customer interactions are the norm rather than the exception.

For field service organizations and their technicians, navigating this new landscape presents not only a challenge but also an opportunity to innovate, differentiate, and redefine service excellence.

Redefining the toolkit for field service technicians

Traditionally, field service organizations focused primarily on issue resolution. However, current challenges such as an aging workforce, the need for first-time fixes, and the opportunities for aftermarket upselling have necessitated a shift in focus to a more holistic customer experience.

According to the U.S. Bureau of Labor Statistics, there is a projected increase in the need for HVAC technicians alone of 12% by 2024. This trend underscores a growing demand for skilled field service workers across various sectors.

One of the headline KPIs for the performance of field service organizations continues to be the first-time fixed rate. A study by the Aberdeen Group revealed that best-in-class service organizations have a first-time fix rate of 88%, outperforming the industry average of 71%, underscoring the impact of first-time fixes on customer satisfaction.

The modern field service technician is no longer just a problem solver but a vital link in the customer satisfaction chain.

In summary, the role of field technicians has expanded beyond traditional responsibilities, and they need all the help they can get—that’s where AI comes in.

Adjusting to New Terrain: Generative AI

Welcome to the future of field service operations—a future where generative AI is not just a tool but an ally, ready to revolutionize the way field service organizations and technicians operate and deliver exceptional customer experiences.

The role of technology in the field service industry is growing at an unprecedented pace and organizations are moving beyond traditional process automation of service tickets and dispatch. Mobile applications, self-serve chatbots, and intelligent assistants that can be used in the field to help diagnose and troubleshoot issues are rapidly becoming essential capabilities and standards for the industry.

Lightening the load with AI

Deployed in the right way, Gen AI is a game changer for field services organizations. It allows for the simulation of conversational language, enhancing customer interactions through conversational chatbots that facilitate self-service. Moreover, Gen AI empowers technicians to anticipate and address potential issues before they escalate, to devise innovative troubleshooting strategies and thereby reducing the workload and ensuring smoother operations.

Gen AI is not just another tool; it is a game-changer that lightens the burden of field agents, enabling them to focus on more strategic and value-added aspects of their work. Here are a few ways it does that:

  • First-Time Fix Rate

Achieving a high first-time fix rate is a common challenge. Lack of information about the problem or not having the right parts or tools can lead to multiple visits, impacting customer satisfaction and increasing costs.

Generative AI can analyze historical data, identify patterns, and generate insights about potential issues before a technician is dispatched. This allows technicians to arrive at the service location better prepared with the correct parts, tools, and information, improving the chances of a first-time fix.

  • Predictive Maintenance

Field service technicians often face the challenge of reactive maintenance, i.e., responding to problems after they’ve occurred, which can lead to equipment downtime and customer dissatisfaction.

Generative AI can utilize data from connected devices to predict potential failures before they occur. This allows for proactive maintenance, reducing unexpected downtime, and improving customer satisfaction.

  • Aging Workforce and Knowledge Transfer

With many experienced technicians nearing retirement, there’s a risk of losing valuable knowledge. Transferring this knowledge to new technicians is a significant challenge.

Generative AI can be used to create dynamic training materials and simulations based on the knowledge and experiences of retiring technicians. According to a Harvard Business Review study, AI can enhance learning and development initiatives, helping new technicians quickly learn and adapt to job requirements.

  • Upselling and customer engagement

Technicians often face the challenge of identifying potential upselling opportunities while on a service call. They may also struggle to provide personalized customer engagement.

Generative AI can analyze customer data to identify patterns and preferences, suggesting potential upselling opportunities to the technician. A Bain & Company study found that a 5% increase in customer retention can increase profits by 25% to 95%, highlighting the value of personalized service.


The exciting future of field service management is already here with generative AI. This groundbreaking technology offers a wealth of opportunities to improve service efficiency, personalize customer experiences, and stay ahead in a competitive market. By embracing generative AI, field service organizations can not only meet the challenges of today but also harness the opportunities of tomorrow.

At Bruviti, we understand the transformative power of generative AI. That’s why we’re harnessing it across our solutions, empowering field service providers to elevate their operations, deliver exceptional customer service, and drive growth. Our AI-powered solutions are helping to revolutionize the field service industry.

Discover how Bruviti’s advanced AI solutions can transform your field service management.